Inuit Art Enthusiasts: Using Facebook to Foster Tukisiqattautiniq - Michael Foor-Pessin

In April of 2016, I created a Facebook group, Inuit Art Enthusiasts, whose mission was to celebrate Inuit culture of art. My strategy was simple: create a highly interactive platform that would allow all the major stakeholders to share their knowledge and appreciation for Inuit art and culture. Currently, the community has grown to almost 1,300 members, including a sizable percentage of Inuit community members, including artists, collectors, curators, academics, gallery owners, and folks who are just discovering Inuit art for the first time. Members are literally spread out across the globe. My insistence that this site not be a platform for direct sales has allowed members to concentrate on Inuit culture and art without being distracted by the economic pitfalls of on-line sales. In my presentation, I’ll highlight the types of exchanges that occur daily to demonstrate how social media can be used effectively to foster Tukisiqattautiniq.