Joellyn Rock is an Associate Professor of Art and Design at University of Minnesota Duluth. Her creative work includes digital print, interactive narrative, and experimental multimedia in a range of hybrid text/image/video projects. She is particularly interested in how emerging media is reshaping the ways that stories can be told. At UMD she helped establish the Motion and Media Across Disciplines Lab (MMAD lab) for collaborative work in experimental video, interactive installation, and motion capture research.