Lissa Holloway-Attaway is an Associate Professor of Media Arts, Aesthetics, and Narration and the leader of the Media, Technology and Culture (MTEC) Research Group at the University of Skövde in Sweden. She is a digital media researcher and practitioner and teaches within the Games Development Dept. in the School of Informatics. Her creative and critical media work and research has been exhibited, performed, and published in a number of International venues. Her current research is focused on emergent media forms, digital cultural heritage, digital humanities, and environmental humanities.