For some years now, japanese pop culture productions have been a phenomenal succes outside the country. Japanese academics have brought content tourisms to deep the study of tourism dynamics linked to multimedia franchise. These trips, motivated by japanese creations, are being exported in their japanese form to Western countries such as Switzerland and Canada. Inspired by town of Colmar (France), Hayao Miyazaki used town’s elements as the backdrop for his movie Howl’s Moving Castle, creat...