Two worlds, one city: Reconnecting vulnerable communities with Edinburgh via heritage tours
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The ‘Our Stories, Your City’ project is an innovative collaboration between Mercat Tours and the Grassmarket Community partnership in Edinburgh. In the aftermath of the widespread lockdowns in 2020, the initiative invited tour guests to ‘pay forward’ a walking tour and heritage attraction visit to benefit local residents who experience low income, ill health, disability or other forms of disadvantage. While these residents call Edinburgh home, its famous tourist attractions don’t always feel like places that belong to them or where they are welcome: these tours not only offered a unique and new experience, they also required Mercat to carefully consider the inclusivity of its product. This presentation is based on interviews with two social care professionals at Grassmaket Community Project, four tour participants, the business owner and two guides at Mercat Tours, and a consultant who worked with Mercat on inclusive our design. It will discuss the opportunities, challenges and lessons learnt from the project.