Cameroon, rich in cultural and geographical diversity, is endowed with rural territories brimming with history, traditions, heritage, picturesque landscapes, and exceptional biodiversity, deeply rooted in the lives of its peoples. These rural areas are increasingly attracting attention as potential tourist destinations. This dynamic of rediscovery and reappropriation of rural territories raises complex issues that require in-depth analysis, particularly with regard to the central role played by traditional chiefdoms in this process. Traditional chiefdoms, often located in rural areas in the heart of nature, are increasingly seen as major tourist assets, playing a vital role as guardians of tradition, history, and local culture. However, the development of tourism in rural areas poses major challenges. A balance needs to be struck between promoting tourism and preserving cultural authenticity. 

An anthropological approach to the issues of rediscovery, reappropriation, and cultural, social, and economic enhancement enables us to study rural territories in their specific cultural and social context, highlighting the balance between sustainable tourism development, preservation of local heritage, and the well-being of local communities. The methodology is based on an interdisciplinary approach combining tourism, cultural, and economic analyses. It integrates primary and secondary data from a variety of sources, such as interviews with resource persons, heritage professionals and experts, specialized academic publications, etc. The aim is to explore how these territories, and in particular traditional chiefdoms, are involved in the development of rural tourism, while navigating between opportunities for cultural revitalization and the challenges of preserving the authenticity and integrity of traditions, and understanding the complex interactions between local players, public authorities, and visitors.