From essentializing and stereotyping to a quest for new stories and a deeper understanding of the complexities of Sámi tourism experiencesbyWe are in the Norwegian part of Sápmi, where Indigenous tourism and Sámi tourism as such, is an important part of a larger tourism picture where an ever-increasing number of tourists were finding their way to the North.Covid-19 has proven to be challenging, and in many cases fatal, for the tourism industry. Howe...