One of the relatively unexplored dimensions of climate denial is the power ofits narrative in attracting adherents. We investigate the properties of its narrative, using various tools from applied narratology and discourse analysis, and demonstrate how and why it resonates with many and how it isolates this social movement from effective dialogue. One interesting finding is that climate denial may be founded upon a 'genetic' metanarrative that is, at its core, not even about climate itself, that is shared with other issues such as immigration. The presentation illustrates the use of the narrative analytic approach, which can be employed to analyze any ideological discourse. The talk is based on a new book, to be published this fall, entitled The Power of Narrative: Climate Skepticism and the Deconstruction of Science (Oxford University Press).