Is academic climate advocacy to be celebrated or derided? There are various flavours of climate advocacy and activism among academic researchers. Some facilitate engagement about their research; others abstain under pressure from their scientific peer communities not to over-reach beyond their research specialty. A literature review suggests there are three advocacy approaches: avoidance of all advocacy (Type 0), advocacy for (scientific) evidence (Type I), and advocacy for policy outcomes (Type II). These represent three distinct nodes across a spectrum of chosen engagements. There is dynamism in these flavours of engagement across issues and over time, along with a range from low- to high-stakes situations, sometimes for the same academic researcher. There are differences in both the frequency and the efficacy of advocacy. I link this to research from my book (Boykoff 2019).

• Boykoff, M. (2019). Creative (Climate) Communications. Cambridge University Press.
• Boykoff, M. andOonk, D. (2018) Evaluating the perils and promises of academic climate advocacy Climatic Change 10.1007/s10584-018-2339-3
• Kotcher, J. E., Myers, T. A., Vraga, E. K., et al.(2017). Does engagement in advocacy hurt the credibility of scientists? Results from a randomized national survey experiment. Environmental Communication, 11(3), pp. 415-429.
• Sparkman, G. andAttari, S.Z., (2020). Credibility, communication, and climate change: How lifestyle inconsistency and do-gooder derogation impact decarbonization advocacy. Energy Research & Social Science, 59, 1-7.