Previous research was aimed at understanding the neurobiological basis for individual preferences and how neurobiology places constraints on the decisions that people and animals make. We used fMRI to measure the activity in key parts of the brain involved in decision making. For example, we have used this activity to predict the commercial success of popular songs – the first prospective demonstration in neuromarketing. These results have found application in understanding common stock investing errors, and more recently, in the stock market’s reaction to earnings announcements. We have also studied decision-making over “sacred values” in the brain and its implications for terrorism. Read more
Sessions auxquelles Gregory S. Berns participe
Université du Québec à Montréal - DS-R510
Talk
Gregory S. Berns, Emory University (Participant.e)
Mireille Goulet, National Research Council Canada (Modérateur.rice)
Université du Québec à Montréal - DS-R510
Panel
Ewa Demianowicz, Humane Society International (Modérateur.rice)
Gordon Burghardt, University of Tennessee (Participant.e)
Jon Sakata, McGill University (Participant.e)
Gregory S. Berns, Emory University (Participant.e)